Elevate your Learning & Development sales training and management coaching
Expert consulting services to boost
your growth and profitability.
in a nutshell: Learn and Develop
LEARN: L&D Scan
How we make it happen
At SalesTraining.Solutions, we don’t do boring, outdated training evaluations. We bring a fresh, no-nonsense approach to measuring and improving your L&D strategy.
Just real insights, real strategies, and real results.
- We analyze your current training programs.
- We assess engagement, retention, and impact.
- We give you clear, actionable recommendations.
Think of it as an MRI for your training strategy—revealing hidden strengths, weaknesses, and untapped potential.
- Boosts Productivity – When employees get the right training, they perform better and faster.
- Maximizes ROI – Invest in tailored courses aligned with actual business needs and see happy employees.
- Keeps Learning Relevant – Because one-size-fits-all training fits no one.
- Aligns Learning with Business Goals – Training should move the needle, not just check a box. Why? Because training without a strategy is like throwing spaghetti at the wall and hoping something sticks. (Spoiler: it doesn’t.)
DEVELOP: Soft Skills Training and Coaching for Sales and Management
Soft skills are the secret weapon
In today’s fast-paced business world, technical knowledge alone isn’t enough.
Soft skills drive meaningful connections, inspire teams, and deliver results.
They are essential for both sales professionals and managers, helping them connect, lead, and drive results effectively.
For sales teams, our soft skills training focuses on active listening, emotional intelligence, storytelling, negotiation, and adaptability.
These skills enable salespeople to understand customer needs, build trust, present compelling solutions, and close deals while fostering long-term client relationships.
For managers, our soft skills training emphasizes empathetic leadership, effective communication, conflict resolution, coaching, and decision-making.
This equips managers to inspire their teams, provide constructive feedback, resolve disputes, and guide individual and collective growth.
Who We Are
Our Vision
At Sales Training Solutions, our mission is to equip sales professionals with the tools and mindset to guide customers in making confident buying decisions. We focus on building trust, understanding needs, and creating meaningful solutions that empower customers to achieve their goals.
Through engaging, customer-centric training programs, we inspire sales teams to shift from selling to enabling, fostering proactive authentic connections that lead to lasting partnerships and mutual success.
Be top of mind for your customer.
Our Team
At Sales Training Solutions, we don’t just solve problems—we craft solutions that align seamlessly with your corporate culture, starting from your strategic objectives. We understand that every organization is unique, and our approach ensures that what works for you truly fits you.
Our success is powered by the exceptional expertise of our trainers and coaches. With years of hands-on experience in sales, behavioral psychology, quality processes, and management, we bring both depth and practicality to the table. Our insights and tailored guidance are designed to help you achieve results that make a lasting impact.
For every mission we deliver what you need.
We come in English, Dutch, French and Spanish version.
Wim Lenie
As a senior consultant in sales and management training, learning and development, I help organizations exceed their commercial goals through impactful sales training, coaching, and strategic consulting. My focus is on boosting sales effectiveness, driving leadership growth, and empowering management teams to embrace change.
With a hands-on, pragmatic approach, I transform strategies into actionable plans tailored to the unique needs of B2C and B2B environments. By maximizing personal and team potential, I ensure commercial strategies are not only effective but also enjoyable to implement.
Since 2019, I’ve specialized in dynamic online training, particularly for banking and insurance sectors, where I translate strategy into operational value that drives results.
get better results
Business Analysis
Our team of experts will partner with you to analyze your business processes, uncover opportunities for improvement, and craft strategies aligned with your goals.
Success stems from strategies that deliver results, and proven methodologies are the cornerstone of that success. By leveraging approaches built on experience, best practices, and evidence-based insights, we ensure every step you take is the right one. These methodologies offer a clear, efficient path forward, reducing risks, optimizing performance, and adapting seamlessly to the unique needs of your organization.
Elevate Your Sales Team & Drive Real Results
Give your salespeople the skills and confidence to attract more target customers and close deals with impact. Together, we design a custom Sales Training & Coaching program tailored to your organization’s culture and goals.
Our experienced B2B & B2C Sales Consultants observe, guide, and empower your team to unlock their full potential—embedding true proactivity and lasting behavioral change.
For sales teams, our soft skills training sharpens the key abilities that make the difference:
- Active listening – Truly understand customer needs
- Emotional intelligence – Build trust & stronger connections
- Storytelling – Present compelling, memorable solutions
- Negotiation – Turn conversations into agreements
- Adaptability – Stay ahead in a dynamic sales environment
These essential skills transform salespeople into trusted advisors, ensuring they don’t just close deals—they build lasting relationships.
Ready to take your sales team to the next level? Let’s make it happen!
Coaching Leadership
Dear manager, the world is changing fast, Millennials are already part of your team and Gen Z is ready. They expect a lot from your leadership style. Coaching leadership is a modern approach to leadership that focuses on developing employees and maximizing their potential.
Instead of just directing and controlling, a coaching leader focuses on guiding, supporting and inspiring their team members. This style of leadership fosters a culture of learning, growth and collaboration within the organisation.
Learning & Development
As Sales Training Solutions, we empower Learning and Development departments by acting as a strategic partner that enhances their impact and aligns their initiatives with organizational goals.
We provide tailored, practical solutions that address skill gaps, foster employee engagement, and drive measurable outcomes. By collaborating closely with internal teams, we complement their expertise, delivering architecture and design of dynamic training programs, leadership development initiatives, train the trainer & coach and scalable tools that create a culture of continuous learning.
Customer Experience
Customer centricity is the foundation of business success, starting with a customer’s willingness to buy. Prioritizing their needs and experiences leads to stronger connections and lasting relationships.
We offer tailored customer experience solutions to boost satisfaction, loyalty, and retention. By leveraging innovation and actionable insights, we help teams anticipate customer needs, exceed expectations, and drive sustainable growth.
With customer centricity at their core, organizations can move beyond support to lead, achieving meaningful transformation and long-term success, being a driver for their customer's business as well as a strategical long term partner.
Book your L&D scan
Is Your Training Strategy Truly Driving Performance?
As L&D leaders, we know that training is an investment—not just an expense. But without clear insights, how do we ensure it’s delivering real business impact?
A Learning & Development Scan provides the clarity we need. It uncovers:
- Where training is effective—and where it’s falling short
- How well employees retain and apply new skills
- If learning is truly aligned with business objectives
With the right data, we refine, optimize, and maximize the value of every learning initiative. Because great development programs don’t just educate—they drive measurable growth.
Let’s make learning work smarter.
Our Expertise
Our team brings deep expertise in learning strategy, performance coaching, change management, and leadership development. We design and implement impactful training programs that drive real business results. With a strong focus on skill development, behavioral change, and continuous improvement, we ensure that every learning initiative is aligned with organizational goals and measurable outcomes.
Book your incompany training
Driving Success from Within
Driving Success from Within
Driving Success from Within
Unlock the full potential of your team with tailored incompany sales and management training. Designed to address your organization’s unique challenges and opportunities, our programs deliver immediate impact and lasting results.
Through dynamic, hands-on sessions, we empower your sales and management teams to excel in their roles. From proactive commercial communication, refining negotiation skills to enhancing leadership capabilities, our training combines strategic insights with practical tools your teams can apply immediately.
Whether your focus is on driving revenue growth, boosting team performance, or fostering a culture of collaboration and innovation, our incompany approach ensures alignment with your goals.
The heart of your business
Driving Success from Within
Driving Success from Within
Customized content tailored to your industry and objectives.
- Practical, real-world strategies that drive measurable results.
- An engaging and interactive learning experience that inspires action.
- Invest in the growth of your team and watch as they transform challenges into opportunities, and strategies into success stories.
Let’s partner to create a training program that makes a difference where it matters most: in the heart of your business.
Book your Flexible - classroom / Online - Training
Your Path to Success, On Your Terms
Empower your teams with our open, modular classroom and/or online training programs in sales and management. Designed for busy professionals, our flexible courses offer impactful learning experiences that fit seamlessly into your schedule.
Whether you’re looking to sharpen sales skills, enhance leadership capabilities, or drive team performance, our modular approach lets you focus on the topics that matter most to you. From mastering consultative selling to building resilient teams, each module delivers actionable insights and practical strategies that can be implemented immediately.
Why choose our modular online training?
- Flexible learning: Access bite-sized, on-demand modules or live, interactive sessions tailored to your pace.
- Customizable pathways: Combine modules to build a learning journey that aligns with your goals.
- Expert-led sessions: Gain insights from seasoned professionals with massive experience in B2C and B2B environments.
- Proven impact: Develop skills that translate directly into measurable business results.
Ideal for individuals and teams, our modular online training equips you to tackle today’s challenges while preparing for tomorrow’s opportunities. Let’s build the skills and strategies that take you—and your organization—to the next level.
Marketing and Sales
Our marketing and sales experts will help you develop and implement effective marketing strategies that will drive sales and revenue growth.
plug and play solutions
Ready to deliver topics
Looking for quick, effective solutions to upskill your team? Our plug-and-play, predeveloped training topics are ready to go!
Designed by experts, these sessions cover key areas like sales techniques, leadership, communication, and more. No lengthy setup or customization required—just impactful training delivered with ease. Perfect for teams who need practical insights and results fast!
topics we cover: B2B & B2C
- Structure your commercial contact
- Communicate with impact
- Tailormade solutions
- Tactical management: people and performance
- Solution, value & proactive selling
- Lead, Manage, Coach
- Key Account Management (junior & senior)
- Change management
- Prospection
- Cold & warm calling
- Emotional Intelligence
- Negotiation skills
- Complaint handling
- Profound Pitching
- Training and presentation skills
- Coaching skills
- Individual coaching
- Architecture and design
- Procurement
Privacy Policy
Privacy Policy
We receive, collect and store any information that you enter on our website or provide to us in any other way. In addition, we collect the Internet Protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and login information and purchase history. We may use software tools to measure and collect session information, including page response times, length of visits to particular pages, information about interaction between pages and methods used to navigate away from the page. We also collect personally identifiable information (including name, email address, password, communications); payment details (including credit card information), comments, feedback, product ratings, recommendations and personal profile.
We collect this non-personal and personal information for the following purposes:
- To provide and operate the Services;
- To provide our users with ongoing technical support and assistance;
- To contact our visitors and users with general or personalised service-related notices and promotional messages;
- To create aggregated statistical data and other aggregated and/or inferred non-personal information, which we or our business partners may use to provide and improve our respective services;
- To comply with applicable laws and regulations.
Legal Notice
Registered name or company name: Sales Training Solutions
Address of the company's registered office: Lomas del Flamenco 14
29650 Mijas
Names of company directors: Wim Lenie
Company telephone number: +32473973249
Email : wim@salestraining.solutions
Registration number with the trade and companies register, or other authority applicable to the activity: NIF. B10684975
The European Commission provides an online dispute resolution platform (OS). This platform is available at http://ec.europa.eu/consumers/odr/. As a customer, you always have the option of contacting the arbitration board of the European Commission. We are neither willing nor obliged to participate in a dispute resolution procedure before a consumer arbitration board.